Brand Design System . Teatrical Company.
︎ EXECUTIVE DESIGNER : Brand . Graphic . Campaign .
︎ COMMISSION : MP, Forlì (ITA) . 2016





La Società dello Spettacolo

Branding
2015 — 2016 ︎ (ITA)

 
(︎)

     Brand design for a teatrical avant-gardist company. The logo represents a cathodic tube morphed with the center of an eye, iris and pupil. The nature of the artistic work of the company allowed the use of low-fi and worned-out elements, in order to create an underground look.
        We were requested to create a template for future events and shows. The final work consist in a serie of images in which an 8bit image blends with the original one.
        The fringe between them was expressly placed in the most annoying areas, in order to create a sense of inconvenience in the viewer.



// BRAND ELEMENTS :
Stationery ;
Poster campaign ;
Gadgets









La Società dello Spettacolo ;
Guy Debord

(1967)

Nel mondo realmente rovesciato, il vero è un momento del falso     “ ;

“        Tutte le idee sono vuote quando la grandezza non può più essere incontrata nell’esistenza di ogni giorno     “;









Mark